知名公司招网站分析 Recurit the

重磅炸弹，国际知名公司招聘分析总监。

如果大家有合适的人选请推荐到Ali的邮箱 Ali.Kazmi#phdnetwork.com(#换成@)

Big booom~. The world’s biggest advertiser find the head of Measurement & Analytics, If you are intreseting or you have friend. hope send email to: Ali.Kazmi#phdnetwork.com (change # to @)

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Head of Measurement & Analytics

The Head of Measurement & Analytics person will be responsible for managing all ‘data’ focused activity on one of the world’s biggest advertisers. The role requires experience applying business and marketing analytics to digital media campaigns and a disciplined approach to testing and learning based on clear objectives and methodologies. This position works closely with Digital Media teams and functional leadership to lead the campaign performance tracking and reporting processes. The analyst will also work closely with Creative Agency and Media partners to help refine the implementation of content and messaging being tested and executed. This role will be client facing, to work with their Consumer Marketing Insights team
Responsibilities
• Guides clients and digital media teams to define measurement strategy and plan
• Work with regional/global teams to develop and manage a business intelligence infrastructure to support marketing objectives and improve client and digital media teams decision making.
• Develop, generate and manage detailed data reporting and measurement requirements and frameworks that provide insight as to the performance of clients digital media programs.
• Monitor performance of purchased online advertising on a weekly basis; work with digital media team to ensure delivering as planned.
• Provides insights, evaluate effectiveness and make recommendations based on measurement reporting and analysis and where appropriate to improve digital marketing program performance and support forecasting efforts
• Collaborate with digital media team to develop campaign performance optimization recommendations.
• Gather industry research, competitive landscape information and trade intelligence for media strategy development and optimization.
• Work closely with creative and interactive agency partners, along with research, ad serving and web analytics vendors to mine all available data with the proper tools to make sound digital media decisions.
• Utilize syndicated industry research/measurement tools to enhance analysis
• Lead a team of traffickers and data analysts to technically implement an approved plan in order to provide the data and reporting for analysis, including coordinating tags and QC implementation
• Lead a team of Search Engine Marketing specialists
• Coordinate with functional leaders in Business Intelligence, Measurement & Analytics, and Ad Operations, to implement and localize best-in-class processes and methodology.
• Collaborate with development team to finish the Datamart project according to client’s requirement. Ensure quality and consistency of data collection and ETL process.

Requirements
• Bachelors degree in math, science or engineering or other quantitative studies with strong analytical skills
• Minimum of 5 years of related experience, preferably in the digital media/marketing industry
• Must have experience as a Business Analyst, Web Master or equivalent technical and data analytics roles
• Experience with online media & site tracking and analytics tools (Doubleclick, Allyes, Eyeblaster, Google Analytics, Omniture etc.)
• Strong communication skills, both verbal and written in English and Mandarin
• High-level proficiency in MS Excel and PowerPoint. Frequently use both tools in your previous projects or work
• Good presentation skill, esp. for good public speaking with PowerPoint
• Familiar with webpage programming, can read JavaScript and Flash ActionScript
• Experience in leading a team or a whole life-cycle project

Preferred:
• Online marketing analysis experience preferred (agency or media or technology vendor)
• Experience with syndicated online research tools (iResearch, NetRatings, Comscore, etc.)
• Experience of Search Engine Marketing

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