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如何提高在线营销的数据精准性-2

by Echo Ma on July 14, 2009

This is the second part of the translated work of a white paper Increasing Acuracy for Online Business Growth by Dr. Brian Clifton, former European Head of Web Analytics at Google. In the first part of paper, author described in detail about two techniques of data collection: page tagging & logfiles and how does data [...]

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如何提高在线营销的数据精准性-1

by Echo Ma on July 5, 2009

This is the first part of the translated work of a white paper Increasing Acuracy for Online Business Growth by Dr. Brian Clifton, former European Head of Web Analytics at Google.  Data acuracy is the foundamental of web analytics. This white paper helps readers to understand  1) How web sites collect visitor data? 2) data [...]

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